Introduction: The Hidden World of Social Media with the help of Digital Marketing Consultant.

Do you ever wonder why some businesses get so many likes, shares, and comments on social media, while others don’t? The truth is, there are many tricks and secrets behind the scenes. They don’t always share these secrets because it’s their job to make things look simple.

In this guide, we’ll reveal what most social media specialists won’t tell you. You will also learn how a digital marketing consultant can help you do better, even if you have a small budget.

A social media specialist is a person who manages your Facebook, Instagram, LinkedIn, YouTube, and other social pages. Their job is to:

• Post pictures, videos, and updates
• Talk to your customers
• Get more followers
• Help your brand grow

They are good at using tricks to make your business look popular. But they don’t always tell you everything that happens behind the scenes.

What Is a Digital Marketing Consultant?

A DM consultant helps you with your entire online business. They do more than just social media. They help with:

• Website design
• Google Ads
• SEO (Search Engine Optimization)
• Social media marketing

A consultant can guide you on where to spend your money. They can tell you when social media will help you and when it won’t. Sometimes, they only focus on social media, but a consultant helps with everything.

GUIDELINES ON SOCIAL MEDIA :

1. Social Media Isn’t Always Free

Many people think social media is free. But here’s the truth:

• Facebook, Instagram, and even LinkedIn want you to spend money.
• Without ads, your posts may not reach many people.
• A Social Media specialist may not tell you this because they want you to think their posts will go viral.

📊 Fact: Organic reach (free reach) on Facebook is now less than 5%.

Tip: Ask your DM consultant how much to spend on ads before you start.

2. Followers Don’t Mean Sales

Many specialists promise more followers. But followers don’t always buy your product.

• You can have 10,000 followers but no sales.
• Many fake followers are bought just to make numbers look good.
• A DM consultant focuses on sales and leads, not just likes.

📊 Fact: A study by HubSpot showed that businesses with smaller but engaged followers had more sales than big pages with fake fans.

3. Posting Daily Won’t Fix Everything

Posting every day won’t always get you more engagement.

• Quality matters more than quantity.
• Some businesses post 5 times a day but get zero results.
• A smart DM consultant will focus on good posts, not too many posts.

📊 Fact: Brands that post 3-4 high-quality posts per week do better than those posting daily low-quality posts.

4. Content Without Strategy Is Wasted

Most people think posting pretty pictures is enough. It’s not.

• Without a strategy, posts are useless.
• SM specialists might not always make a long-term plan.
• A DM consultant makes a full strategy based on your business goals.

Tip: Always ask for a 30-day content strategy with clear goals.

5. Ads Can Waste Your Money If Not Managed

Social media ads can burn your money fast.

• Boost Post is not the same as a real ad campaign.
• Many SM specialists just boost posts without using advanced ad settings.
• A DM consultant knows how to use targeting, retargeting, and lookalike audiences.

📊 Fact: 62% of small business owners lose money on ads because of bad targeting.

6. Vanity Metrics Don’t Pay Bills

What are vanity metrics? These are:

• Likes
• Comments
• Shares
• Followers

They make you feel good but don’t always lead to sales.

A Social Media specialist may show you these numbers. But a Digital Makrting consultant will focus on:

• Leads
• Website visits
• Sales

7. Video Rules Social Media (But They Won’t Tell You That)

Text posts get ignored fast.

• Video gets more views and engagement.
• Short videos (like Instagram Reels or TikToks) perform the best.
• Many SM specialists skip video because it takes more work.
• A DM consultant will push you towards video because it gets better results.

📊 Fact: Videos get 1,200% more shares than text and images combined.

8. Automation Tools Aren’t Magic

Many SM specialists use tools to automate posts.

• Tools like Buffer or Hootsuite are good, but not enough.
• Automation without engagement is like talking to an empty room.
• A DM consultant teaches when to automate and when to be active.

Tip: Automate posts, but never automate replies or comments.

9. Social Media Is Changing Every Month

Algorithms change often.

• One month Reels are popular, next month Stories get more reach.
• Many SM specialists follow old methods.
• A DM consultant keeps learning and updates you monthly.

📊 Fact: Instagram changes its algorithm 12-15 times per year.

10. One Size Doesn’t Fit All

Every business is different.

• A local bakery needs different posts than a clothing brand.
• A SM specialist may use the same plan for every client.
• A DM consultant creates a custom strategy for you.

11. You Don’t Need to Be on Every Platform

Being on every platform wastes time and money.

• Some businesses don’t need Twitter or Pinterest.
• A Social Media specialist may try to put you everywhere.
• A DM consultant helps you choose the best 2-3 platforms.

Tip: Small businesses do best focusing on Facebook + Instagram.

12. Social Media Can Be Fake

Some agencies use:

• Fake followers
• Fake likes
• Bots for comments

These don’t bring real business. A true DM consultant shows real results using Google Analytics and honest reports.

📊 Fact: 15% of Instagram accounts are bots, says a 2024 study.

13. SEO Still Matters, Even on Social Media

Social media doesn’t replace Google.

• People search for businesses on Google first.
• Social media helps, but SEO brings long-term traffic.
• A DM consultant combines both SEO and social media.

Tip: Make sure your social media bio has your website link.

14. Emails + Social Media Work Best Together

Most SM specialists ignore email marketing.

• But email + social media = more sales.
• A DM consultant helps you collect emails through social platforms.

📊 Fact: Email marketing returns $36 for every $1 spent, better than social media ads.

15. Without Clear Goals, You Will Lose Money

Posting without a goal is like driving without a map.

• A SM specialist may just post and pray.
• A DM consultant asks:
  • Do you want sales?
  • Do you want leads?
  • Do you want brand awareness?

Your goals decide your strategy.

Conclusion: How to Make Smart Social Media Choices

You now know what many social media specialists don’t want you to know. Social media is powerful, but it has limits. A digital marketing consultant can guide you honestly, focusing on your business goals, not just pretty numbers.

If you want more sales, better ads, and smarter online marketing, always ask for full strategy, not just posts.

Frequently Asked Questions (FAQs)

1. What does a social media specialist do?

Posts content, replies to comments, and helps grow your online followers.

2. What is a digital marketing consultant?

A Digital marketing consultant is Who gives full advice on websites, Google Ads, SEO, and social media.

3. Why do my posts get few likes?

Because social media platforms want you to buy ads to get more reach.

4. Are followers important for business?

Not always. Sales and leads matter more than followers.

5. Should I post daily on social media?

No. It’s better to post 3-4 high-quality posts per week.

6. Do social media ads work?

Yes, if done right. Bad ads can waste money fast.

7. What are vanity metrics?

Likes, shares, and followers that make you feel good but may not bring sales.

8. Do I need video for social media?

Yes, video is the best way to get more views and sales.

9. Are automated posts good?

They are okay for posting, but never automate replies or chats.

10. How often does social media change?

Platforms like Instagram change every month.

11. Do I need Facebook and Instagram both?

Yes, they work best together for small businesses. https://www.facebook.com/ for marketing. https://www.instagram.com/ for content and speed marketing.

12. Can I get sales without ads?

Yes, but it’s much slower. Ads speed up sales.

13. Are fake followers bad?

Yes, they damage your page and don’t buy your products.

14. What is better, SEO or social media?

Both work together. SEO brings Google traffic, social media brings engagement.

15. Can I do marketing myself?

Yes, but it takes time. A DM consultant can save you time and money. contact https://pitchahead.com/ for marketing purpose.

16. How do I know my marketing is working?

By checking website visits, leads, and sales, not just likes.

17. How much should I spend on ads?

Start small, test ads, and increase slowly. A consultant can guide you.

18. Is LinkedIn good for small business?

It’s great for B2B (business-to-business) companies, not always for B2C (business-to-customer). Here is the link for linkedin https://www.linkedin.com/feed/

19. Should I hire a social media specialist or consultant?

A consultant gives a full strategy. A specialist focuses only on social media.

20. How do I find a good Digital Marketing consultant?

For good Digital marketing consultant you can try https://pitchahead.com/

FOR MORE CONSULTATION AND HELP YOU CAN CONTACT https://pitchahead.com/

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